Jay-Z’s business keeps booming with Samsung
NEW YORK – He really is more than a businessman.
Jay-Z’s partnership with Samsung for his new album, “Magna Carta Holy Grail,” is another sign of how musicians are finding new ways to push, sell and promote their music, and how the multiplatinum performer – who famously rapped “I’m not a businessman, I’m a business, man” – continues to leverage his enduring popularity into a successful brand.
Jay-Z will give his new album to 1 million users of Galaxy mobile phones on July 4, three days before the album’s official release date. The 43-year-old broke the news about his twelfth album in a three-minute commercial during the NBA Finals.
Details about the Samsung-Jay-Z deal, announced Sunday, weren’t disclosed and both parties did not grant interviews.