Cake maker shoots for Super Bowl spot

When it comes to commercials during the Super Bowl, the world is watching. A Marshalltown native hopes the world is watching her business during the big game in 2014.

Darcy (Gethmann) Lynn runs Cakes by Darcy in Roswell, Ga., a suburb of Atlanta. The shop is among thousands of businesses in the nation in the second round of a small business contest run by Intuit, with the winner getting their own commercial during the Feb. 2 Super Bowl.

Lynn is a 1985 Marshalltown High School graduate.

“I can’t even imagine what a Super Bowl ad would do,” Lynn said. “It would put us into that higher category of the really cool, sculpted things.”

Lynn got started working in the bakery at Hy-Vee in Marshalltown in the 1980s and has continued in the field. In 2004, she finally made the leap to open her own store that she operates today. Several celebrity clients have requested the unique cakes from Lynn.

The specialty cake business is booming, with a big push from television shows that profile the industry and the unique creations that can be produced.

“I really feel like they have propelled this industry,” Lynn said.

Local shops Mike’s Bikes, of Marshalltown, and Hen and Chicks Studio, of Conrad, are among the many Iowa businesses that have made it to the second round of this small business competition.

Cassandra Gerstandt, co-owner of Mike’s Bikes, realizes it’s a longshot to win, but she also likes the exposure her shop is gaining with this contest.

“We’d love to obviously get the Super Bowl commercial and I think that would be amazing,” she said. “But this also gives us a chance to tell our story.”

To learn more about the contest or vote for a business visit www.smallbusinessbiggame.com.