Stores open for 100 hours to attract shoppers
NEW YORK – Some stores are ending the holiday shopping season the same way they began it – with round-the-clock, marathon shopping hours.
Kohl’s for the first time is staying open for essentially five days straight, from 6 a.m. on Friday through 6 p.m. on Christmas Eve.
Macy’s and Kmart are opening some of their stores for more than 100 hours in a row from Friday through Christmas Eve. And Toys R Us is staying open for 87 hours straight starting on Saturday, which is typically the second biggest shopping day of the year.
The expanded hours in the final days before Christmas are reminiscent of how some retailers typically begin the season on the day after Thanksgiving known as Black Friday. The strategy comes as stores try to recoup lost sales during a season that’s been hobbled by a number of factors.