Biz Focus — Solid Design
Business Name: Solid Design
Hours: 9 to 5 p.m., Monday through Friday.
Owner: KayLynn Hoing
The Business: Solid Design specializes in print, web and identity design for small businesses. I design print materials such as business cards, banners, flyers and brochures. I work closely with clients to develop strong business identities by designing a meaningful logo, and then creating consistent visual elements customers will recognize. I offer design packages for start-up businesses or established ones requiring a redesign.
Unique Features: Solid Design’s web design services are tailored for small businesses that may have limited budgets, but still want an effective, usable and beautiful website. I have the knowledge, experience, and passion to design websites for many different industries in the small business world. Each one of the websites I design is unique just like the business itself. At Solid Design, I treat your business as if it’s my own. I want you to succeed just as much as you do. I strive to create designs that are solid in their purpose and can stand the test of time. I work specifically with small businesses because I can relate to them. I understand small budgets and short deadlines. I work from my home office, with very little overhead, so I am able to pass the savings on to my clients. Working with small businesses also means that I get the opportunity to work closely with the owner to develop the dream they themselves started.
Why central Iowa?: I have lived in or around Marshalltown my entire life. My family is here and now I am raising my son in this community. Owning a business means I am given an opportunity to work with, and design for small businesses I am familiar with. Being a small part of how their business grows is a great joy for me, and one of the reasons I love my career.