‘Today’ feeling fight again after Sochi
NEW YORK – NBC’s “Today” show didn’t leave its mojo in Sochi and is feeling newly energized in the program’s perpetual battle with ABC’s dominant “Good Morning America.”
After winning in the ratings for two weeks during the Winter Olympics – NBC’s first weekly wins since the London games in summer 2012 – the “Today” show has kept some of its momentum now that Matt Lauer, Savannah Guthrie and the team are back in the New York studio.
“GMA” was back on top last week, recording 5.79 million viewers to 5.46 million at “Today,” the Nielsen company said. The margin of some 330,000 viewers, however, compared favorably to the average 1.1 million viewer gap ABC had built up this television season heading into the Olympics.
“No one is high-fiving at this point,” said Don Nash, “Today” executive producer, “but I do feel we are headed in the right direction and I do feel a sense of energy and momentum on the show right now.”